Overview
Stop the scroll
Bandbüro is a band booking and event agency in Saxony. They promote live music shows across the region. This project was a motion banner to announce an event in Chemnitz, targeted at an Instagram-native audience.
Challenge
Motion that earns attention
Static graphics get scrolled past. For a music event targeting an Instagram-native audience, the content needed enough movement to stop the thumb without overcrowding the frame. The animation was the message.
The banner has one job: stop the scroll. Everything else is secondary.
Approach + Result
Rhythm-led, no revisions
I built a looping animated banner in After Effects. The brief was loose, so I led with motion and rhythm rather than typography, letting the animation carry the energy of the event. The banner went live on Bandbüro's Instagram with a short turnaround and no revisions.
View on Instagram ↗