FormCAD

Overview

Precision in every detail

FormCAD is a precision metalworking company in Saxony producing CNC-machined components for industrial clients. Their customers are engineers and procurement managers who vet suppliers carefully. First impressions start online.

Challenge

Modernize without losing ground

The homepage hadn't been updated in years. Regional competitors in the Saxony manufacturing market had moved to cleaner, more professional web presences. FormCAD's site no longer reflected what they actually do, or helped them win new business.

The brief was to modernize but stay clearly rooted in the trade. Generic web polish would've been the wrong direction. Buyers in this sector can tell when a site could belong to any industry.

Approach

Strategy to shipped code

I rebuilt the homepage from scratch: new structure, visual language, and copy. The main constraint was that it had to compete with regional peers while staying unmistakably connected to precision manufacturing. I handled the full engagement: strategy, UX, copy, and frontend in Next.js.

Result

Live at formcad.de

FormCAD now has a homepage that holds its own against regional competition. They can send it to a new prospect without having to apologize for it.