Motion Design · u-he
u-he Social Media Video
Overview
u-he is an independent plugin developer known for analogue-modelling synthesizers like Diva and Zebra. When several of their instruments received NKS certification, enabling direct hardware control via Native Instruments' Komplete Kontrol ecosystem, the launch needed motion content that could carry the announcement across both brands' channels.
Challenge
The motion piece had to feel at home in two distinct visual worlds: u-he's technically-minded, minimalist aesthetic and Native Instruments' polished, broader marketing presence. A single animation needed to work across product pages and social channels without looking out of place in either.
Approach
I designed and animated the piece in After Effects, keeping the instruments themselves — their interfaces and identities — at the centre of the visual language. Rather than reaching for abstract motion, I grounded the animation in what producers and sound designers actually recognise: the u-he UI, rendered in motion.
Result
The motion design ran across u-he's website and Native Instruments' website and social media platforms, supporting the NKS-ready launch across both ecosystems.
My Role
Responsible for concept, design, and full After Effects production.
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